Trends driving the pet carrier market

The rising trend in taking pets with us when we travel, in addition to airline demands for specific pet carriers, has pushed innovation and market opportunities for carrier and enclosure manufacturers. Most notably backpack, purse-style and wheeled carriers are subject to ongoing innovations and adaptations.

Recent data by the American Pet Products Association (APPA) found that 5% of dog owners and 4% of cat owners took their pet with them on a trip of more than 2 nights. The 2023-2024 APPA National Pet Owners Survey also concluded that 41% of pet parents in the US – mostly Gen X (40%) and boomers (38%) – checked in at pet-friendly hotels.

In 2020, American airline Delta, in cooperation with CarePod, launched a pet carrier with GPS tracking, as well as a built-in water bowl and a triple-locking door. The product is compliant with International Air Transport Association (IATA) guidelines.

The global travel bag market was estimated to be around $826.29 million (€754.7M) in 2022 and is predicted to rise to $1.1 billion (€1B) by 2030, according to Zion Market Research.

Seeking sustainability

One of the main drivers of material choice is the growing number of climate-conscious consumers. The increase in environmental awareness and consumer action have pushed millennials and Gen Z pet owners to spend cautiously on products, to reduce their carbon footprint.

New York-based A Pet with Paws designs carriers with recycled polyester made from plastic bottles and vegan leather. Founder Ann Greenberg notes that durable and sustainable materials like bamboo, hemp and organic cotton are also gaining popularity.

“Many large retailers are now requesting companies to use eco-conscious materials in their pet products, provide transparency in the supply chain, and follow ethical standards,” she comments.

Another example is Lish London, that solely offers handcrafted pet carriers made with vegan leather and natural fibers.

Safety certification

Non-profit organization Center for Pet Safety offers an independent product certification to manufacturers. “We have seen an increase in interest over the past few years from brands working to differentiate themselves in the marketplace,” says founder Lindsey A. Wolko.

The pet carrier for small animals from travel accessories retailer Away meets Federal Aviation Administration requirements for in-cabin use and is certified by the Center for Pet Safety. The Gunner G1 Kennel, a wheeled carrier for larger pets, has the same safety certification.